In online marketing, one simple truth never changes: urgency sells. When people believe they might miss out, they act. You’ve probably seen it yourself—“Only 2 left!” or “Sale ends in 5 hours!” Those little nudges push you closer to buying. That same psychology is exactly what Matthew McDonald’s Urgency Buttons WordPress plugin was built to capture. The best part? It works seamlessly with Elementor, one of the most popular page builders for WordPress.
If you’re running a side hustle—whether it’s digital products, affiliate marketing, or online coaching—Urgency Buttons can give your pages the boost they need. Let’s dig into why it works and how to use it.
Why Urgency Works
People don’t like missing out. Scarcity and countdowns create pressure to act before time runs out. Without urgency, buyers often say, “I’ll come back later,” and most of the time they never do. By placing a countdown timer directly under your Buy Now button, Urgency Buttons removes hesitation and turns browsers into buyers.
It’s not about being pushy—it’s about guiding visitors to make a decision while they’re interested. Adding a timer or limited-time deal keeps your offer top of mind and makes it easier for people to take the next step.
How Urgency Buttons Works in Elementor
One of the best things about this plugin is its flexibility. Even if you’ve built your entire funnel in Elementor, adding Urgency Buttons is simple.
- Shortcodes: Each button setup generates a shortcode. Drop it into Elementor’s shortcode widget, and the countdown + button display instantly.
- HTML/JS embed: For more control, you can paste the code into an HTML widget. This lets you tweak placement or wrap it with custom Elementor designs.
- Mobile-friendly: Elementor already adjusts for different devices, and the buttons adapt right along with it.
This means you don’t need a complicated redesign. You simply slot urgency into your existing funnel.
Layout Choices: One Column vs. Two Column
When you’re designing with Elementor, you’ve got two solid layout options:
Single Column (funnel style):
Place your headline, video, or sales copy up top, and drop the Urgency Button shortcode underneath. It’s clean, centered, and works perfectly on mobile. This style is best for short funnels, tripwire offers, and affiliate bridge pages where you want the flow to feel smooth.
Two Column (sidebar style):
Put your copy or video in the left column and your Urgency Button in the right column. The button acts like a sidebar—it stays visible while people scroll through your pitch. This works well for longer-form pages, especially when you want the call-to-action visible without making readers scroll back up.
Both options are effective. Your choice depends on whether your funnel is short and punchy, or longer and more detailed.
Premium Pro Features That Boost Conversions
If you’ve upgraded to Urgency Buttons Premium Pro, you get a serious advantage. The basic countdown is powerful, but these extra features turn your pages into conversion machines:
- Bump Offers: Add-on sales right at checkout. For example, a $27 PDF bundle or a $50 upsell. Many buyers say yes to bump offers because they’re already in purchase mode.
- Pay Grids: Display multiple versions of your product or service in a clean grid. Add “Most Popular” ribbons, color-coded borders, and ratings to guide buyers toward your best option.
- Video Buttons: Embed a product video directly in the Buy Now button. This adds interaction and makes your sales pitch stand out.
- Showcase Options: Pair your main sales video with the button so your pitch and call-to-action sit side by side.
These features aren’t just nice add-ons—they’re proven tactics that increase order value and reduce buyer hesitation.
Where to Use Urgency Buttons in Your Side Hustle
Urgency Buttons fit into almost any part of your sales funnel. Here are some ideas:
- Tripwire Pages: Selling a $1 report, checklist, or mini-course? Add urgency to encourage fast conversions.
- Affiliate Bridge Pages: Create urgency around your bonus package or limited-time deal tied to an affiliate offer.
- Bonus Delivery Pages: When you give away a freebie, add an upsell with a countdown to push buyers toward a paid product.
- Thank-You Pages: After someone opts in, offer them a limited-time upgrade while they’re already engaged.
Key Takeaways
- Urgency boosts decisions — Countdown timers and scarcity drive faster conversions.
- Elementor integration is easy — Drop in a shortcode or HTML widget; no coding needed.
- Choose layouts wisely — Single column for funnels, two column for longer sales pages.
- Premium Pro adds real firepower — Bump offers, pay grids, and video buttons maximize revenue.
- Reusability saves time — Build once, save the block, and reuse it across all your funnels.
Adding urgency to your sales funnel doesn’t require a big overhaul. With developers Urgency Buttons plugin, you can create countdown timers, boost trust with ratings, and even embed videos directly in your call-to-action—all inside WordPress. For side hustlers, it’s one of the simplest ways to turn interest into sales, faster.